Cookie Policy

Last Updated: July 1, 2026

1. Introduction

Welcome to Tatte's Cookie Policy. At Tatte, we are committed to being transparent about how we collect and use data related to your use of our website. This Cookie Policy forms part of our broader Privacy Policy and explains in detail what cookies are, what types of cookies we use, why we use them, and how you can manage your cookie preferences.

This policy applies to all pages and services available through our website located at new-tatte.click. As a food business operating in the United States, we comply with applicable federal and state regulations including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) for California residents, as well as the Federal Trade Commission (FTC) Act guidelines on digital privacy and transparency.

We encourage you to read this Cookie Policy carefully. If you have any questions, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners in order to make their websites work more efficiently, enhance user experience, and provide reporting information.

Cookies set by the website owner (in this case, Tatte) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through a website — such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Cookies typically contain the following information:

  • The name of the server the cookie was sent from
  • The lifetime of the cookie (how long it will remain active)
  • A value — usually a randomly generated unique number or identifier

Cookies do not contain executable code, viruses, or spyware. They cannot access information stored on your hard drive or gather personal information beyond what you have provided to the website.

3. How Do Cookies Work?

When you visit new-tatte.click, our web server sends a cookie to your browser, which stores it on your device. On your next visit, your browser sends this cookie back to our server. This allows our website to recognize you and remember your preferences, making your browsing experience smoother and more personalized.

Cookies can be classified based on their duration:

  • Session Cookies: These are temporary cookies that expire when you close your browser. They are used to keep you logged in during a single browsing session or to remember items in your shopping cart.
  • Persistent Cookies: These cookies remain on your device for a set period (or until you delete them manually). They help websites remember your preferences for future visits.

4. Types of Cookies We Use

We use four main categories of cookies on our website. Each serves a distinct and important purpose:

4.1 Essential Cookies (Strictly Necessary)

These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, filling out forms, or requesting services. Without these cookies, certain parts of our website would not work correctly.

Essential cookies do not store any personally identifiable information and are exempt from consent requirements under applicable US regulations.

4.2 Analytics Cookies (Performance Cookies)

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

We use Google Analytics as our primary analytics tool. Google Analytics uses cookies to collect information about how users interact with our website. This data helps us improve user experience and optimize our content for visitors who are interested in our food offerings.

4.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. Functional cookies may remember your preferences such as your location, language settings, or previously viewed menu items.

4.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. We use Google Ads and may use other advertising platforms to reach potential customers interested in our food products and services.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on new-tatte.click:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a single day. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits the collection of data on high-traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. Advertising 3 months
_ga_[ID] Google Analytics (GA4) Used to persist session state for Google Analytics 4 measurement. Stores and counts pageviews. Analytics 2 years
cookieconsent_status new-tatte.click Stores the user's cookie consent preferences so the cookie banner is not shown on subsequent visits. Essential 1 year
PHPSESSID new-tatte.click Preserves user session state across page requests. Used to maintain your session while browsing the website. Essential Session
__utma Google Analytics Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exist. Analytics 2 years
__utmz Google Analytics Stores the traffic source or campaign that explains how the user reached your website. Analytics 6 months
fr Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
_fbp Facebook / Meta Used by Facebook to identify browsers for the purpose of providing advertising and site analytics services. Advertising 3 months
lang new-tatte.click Remembers the user's selected language version of the website. Functional Session
user_preferences new-tatte.click Stores user preferences related to website appearance and food menu selections for a personalized browsing experience. Functional 6 months

6. Third-Party Cookies

In addition to our own cookies, we may allow third-party service providers to place cookies on your device when you visit our website. These third parties provide services such as analytics, advertising, social media integration, and payment processing. We do not have direct control over the information collected by these third-party cookies. We recommend that you check the respective privacy policies of these third-party providers for more information about their data practices.

6.1 Google

We use Google Analytics and Google Ads services, which place cookies on your device. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet. You can learn more about how Google uses data by visiting Google's Privacy & Terms page.

6.2 Facebook / Meta

We may use the Facebook Pixel and related cookies to measure the effectiveness of our advertising campaigns. Facebook's cookies help us understand the actions people take on our website and allow us to target relevant advertisements on Facebook and Instagram. For more information, please visit Facebook's Cookie Policy.

7. How to Manage and Control Cookies

You have the right and ability to control how cookies are used on your device. There are several methods available to you:

7.1 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can set your browser to refuse all cookies or to alert you when cookies are being sent. Please note that if you choose to block all cookies, you may not be able to access all or parts of our website, and some functionality may be impaired. Below are links to cookie management instructions for the most popular browsers:

7.2 Opt-Out Tools for Specific Services

You can also opt out of specific third-party cookie services using the following tools:

7.3 Mobile Device Settings

If you access our website through a mobile device, you can manage your cookie and tracking preferences through your device settings. Both iOS and Android devices provide settings to limit ad tracking and reset your advertising identifier. Please refer to your device's user manual or settings menu for specific instructions.

8. Impact of Disabling Cookies

While you are entitled to disable or block cookies at any time, it is important to understand how doing so may affect your experience on our website:

Cookie Type Impact of Disabling
Essential Cookies Significant impact. Core website functions may not work. You may not be able to complete orders, use forms, or navigate certain sections of the website properly.
Analytics Cookies Minimal impact on your browsing experience. We will be unable to collect data about how you use our site, which limits our ability to improve the website and tailor our food offerings to user preferences.
Functional Cookies Moderate impact. Some personalized features may not be available. Your language preferences and menu selections may not be remembered between visits, requiring you to reset them on each visit.
Advertising Cookies Minimal impact on functionality. You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies does not mean you will see fewer ads — only that the ads you see will be less personalized.

9. Do Not Track (DNT) Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently respond to DNT browser signals in a uniform way. However, you can use the opt-out methods described in Section 7 to limit tracking on our website.

10. Children's Privacy and Cookies

Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe that a child under 13 has provided personal information to us through the use of cookies, please contact us immediately using the contact information provided below so that we can take appropriate action.

11. Your Rights Under US Law

Depending on your state of residence, you may have certain rights regarding your personal information collected through cookies:

11.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you through cookies, the sources of that information, our business purpose for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. To exercise this right, you can use the opt-out tools listed in Section 7.2 or contact us directly.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
  • Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to specific permitted purposes.

To exercise any of these rights, please contact us at [email protected].

11.2 Other US State Residents

Several other US states have enacted comprehensive privacy laws that grant residents similar rights. These include Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and others. If you are a resident of one of these states, you may have similar rights to access, delete, correct, or opt out of the processing of your personal data. Please contact us to exercise your rights.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, or our data practices. When we make material changes to this policy, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, by providing a more prominent notice on our website or by sending you an email notification.

We encourage you to periodically review this Cookie Policy to stay informed about how we use cookies. Your continued use of our website after we post changes to this Cookie Policy will be deemed your acceptance of those changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Tatte

This Cookie Policy was last reviewed and updated on July 1, 2026. It is effective as of that date for all users of new-tatte.click.